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    Women’s Health Movement (Interview with Barbara Ehrenreich)

    In the 1970s, breast cancer was stigmatized. Celebrities helped change this by speaking out about their experiences with the disease. As public perception shifted, companies realized that supporting the breast cancer cause made them appear women friendly. But many women with the disease objected to the Pink movement, which promotes positive thinking as a critical tool in fighting the disease. They felt an extra burden, having to conceal their anger, sadness and fear in the face of serious illness.