Birth of Shopping - Episode 1 - A Genius Idea

This documentary is the first of a two-part series, “Seduction in the City”, which profiles the genesis and growth of shopping in Western capitalist modernity. The film introduces viewers to the world’s first department store—created by the cunning and visionary 19th century French entrepreneur Aristide Boucicaut. His enterprise changes not only his fortunes, but also the lives of women and modern society forever. From an indulgence in the appearance of upward class mobility through consumer goods to the emerging criticism of crass commercialism and the manufacture of desire, the era of the department store was a fascinating and foundational part of the commercial world we know today.

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